Lighting tools create a warm and inviting ambience in a compact setting.
Amid familiar fast-food giants at the Mall of Berlin is a small but stylish shop that sets itself apart with baskets of fruits and vegetables pointing to a wide choice of freshly made snacks, juices, and salads. Pea green and white dominate its logo and interior in a concept designed to communicate, in response to the current food trend, that healthy fast food is not a myth. For added appeal, the wide selection of vitamin-packed food is illuminated by flexible ERCO lighting tools to create a warm and inviting ambience in a compact setting. ERCO’s U.S. headquarters is in Edison, NJ.
The Youfresh shop, opened by Margaretha and Jan Olszewski in the new Mall of Berlin at Leipziger Platz, is testimony that fast food can actually be fresh, healthy, and tasty. The menu offers soups, salads, sandwiches–including vegan options–juices, smoothies, and frozen yogurts. All the food, except the soups, is prepared on the premises and to order, while the salad bar allows customers to create their own preferred versions, dressed with a daily and seasonal selection of healthy toppings. Competing with the salad as a low-calorie snack is the frozen yogurt, which is made in-house using organic milk and served to taste with fruit, muesli, sauces, and other sweet treats. Almost 50 different toppings are neatly arranged at a special station along the side wall at the back of the shop, opposite the dining area.
Fresh pea green and white dominate the narrow food parlor that occupies no more than 968 sq. ft. Designed to the original plans drawn up by the interior designers of the Ippolito Fleitz Group from Stuttgart and Berlin, the most prominent interior feature is a white DuPont Corian (Wilmington, DE) counter forming an elongated L-shape; its short section—decorated with fruit, herbs, and an extra-large frozen yogurt display—extends into the mall so as to connect with passersby.
“The counter simulates progression into the depth of the room,” explained designer Michael Bertram of the Ippolito Fleitz Group. “From a functional aspect, it offers an impressive range of features and catering essentials, such as chiller trays, drink dispensers, salad containers and, of course, the cash point.” Built with versatility in mind, the designers were careful not to assign specific locations to any feature. “This approach gives the shop operators carte blanche to change decorations and create their own merchandising displays,” the designer added.
Thanks to the ERCO LED lighting tools, maximum flexibility extends all the way to the lighting concept. Built entirely around the Optec product line, using the three light-distribution options—flood, oval flood, and wallwash—the spotlights are mounted on three parallel track sections under the suspended ceiling, achieving uniform ambient lighting throughout the shop, while selected objects are effectively accentuated. Wallwashers (12 W in warm white) provide evenly distributed light on the vertical surfaces, giving the interior of just under 13 ft. a wider and distinctly spacious feel, with a pleasantly bright and welcoming atmosphere. The menu boards and price lists at the front of the shop are illuminated in bright light to ensure easy reading, while wallwashers at the back bathe the wall in uniform light for a fresh and appetizing presentation of the vast assortment of ingredients at the topping station. The wallwashers are complemented by spotlights with flood and oval flood distributions that accentuate the elongated counter section. At the checkout, a fixture with flood distribution achieves brilliant ambient lighting while preventing glare on the screen. For emphasis, the oversized plastic frozen-yogurt model near the entrance is illuminated by an Optec flood, aiming to whet the customers’ appetite.
In versions with different light distributions, Optec covers the full bandwidth of lighting requirements in the shop. Based on a meticulous design, the lighting concept aims to accentuate the freshness aspect of the Youfresh brand and its products while facilitating a flexible response to different presentation scenarios, preparation, and sale.