Throwing Interiors To The Wolves

Great Wolf Lodge resort uses key design elements to enhance the family vacation destination experience.

The McBride Company, a creative concept and design firm based in Manchester, VT, provided the design for the expanded dining and entertainment offerings at the new Great Wolf Lodge resort in Colorado Springs, CO. Great Wolf Lodge engaged the company, which specializes in unique hospitality and leisure destinations, to design two brand concepts: Barnwood Restaurant, a farm-to-table dining option, and the Great Wolf Adventure Park, an indoor family entertainment center that houses several attractions, retail, and food and beverage venues.

“Having provided design services to Great Wolf Lodge nearly a decade ago, it was great fun returning to create key elements of the brand’s newest resort,” said Pat McBride, CEO of The McBride Company. “We know that for family vacation destinations to be truly successful, they need to cater to the parents as much as they do to the children.”

This philosophy is evident throughout the Great Wolf facility that includes elements intended to appeal to all age groups.

All photos courtesy of The McBride Company.

At Barnwood Restaurant, sophisticated dining is blended with a casual ambiance suitable for families of all ages. Guests enjoy a more refined dining experience and a menu that boasts craft cuisine and cocktails. Distinctive architectural elements designed by The McBride Company include a large stone-framed fireplace, a one-of-a-kind light fixture made from illuminated wine bottles suspended from a custom steel frame, and a custom chalkboard map of Colorado that depicts where the local ingredients are sourced.

 

Barnwood Restaurant offers “farm-to-fork” freshness with dishes made using locally sourced ingredients. The interior design takes its cue from this farm-fresh philosophy. Rustic materials, including reclaimed barnwood and handmade wall coverings, combine with a deep color palette to evoke the natural, north woods lifestyle of Great Wolf’s origin story. An accent wall features wine barrels branded with the Great Wolf paw print.

 

Attractions within the Great Wolf Adventure Park, an indoor family entertainment center, include a rock-climbing wall, a ropes course, and an exclusive live-action, interactive game that takes place throughout the lodge. The sense of nostalgia evoked by the noble history of the National Park Service served as The McBride Company’s design inspiration throughout the facility.

 

The spirit of the national parks runs through the interior design and architecture of the Great Wolf Adventure Park. Vintage elements reference the iconography of the National Park Service. A giant treehouse offers a magical spin on the traditional park ranger cabin. An entry arch features a park map designed in the style of the National Park Service, and the flooring is made of wooden boardwalks and stamped concrete ‘dirt.’ Guests traverse through corridors with hand carved woodwork crafted from oversized logs.

 

The Great Wolf Adventure Park is designed to appeal to every member of the family. The Outpost bar, an arcade, and a bowling alley help make the Adventure Park a diverse family entertainment destination. In addition to the conceptual and interior design of the restaurant and adventure park, The McBride Company designed the logos, signage, and graphics.

The Great Wolf Adventure Park is designed to appeal to every member of the family. The Outpost bar, an arcade, and a bowling alley help make the Adventure Park a diverse family entertainment destination. In addition to the conceptual and interior design of the restaurant and adventure park, The McBride Company designed the logos, signage, and graphics.

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