Matilda Djerf Net Worth 2025: From Influencer To Mogul
Learn how Matilda Djerf Net Worth grew to $34.5 million through her fashion label, Djerf Avenue, and her growing beauty and influencer career.
Author:George EvansNov 05, 2025956 Shares31.8K Views
Matilda Djerf is a Swedish influencer and entrepreneur who co-founded the fashion and lifestyle brand Djerf Avenue in 2019. She recently faced serious backlash after employees accused her of creating a toxic workplace, including favoritism and harsh treatment, prompting her to issue a public apology. Her popularity stems from her clean, “Scandi-Chic” style and honest social media presence, which helped her gain millions of followers.
Early Life
Matilda Djerf was born in 1997 in Borås, Sweden, and she is the youngest of three children. Her family moved to Monterey, California, for a couple of years while she was a child, and she went to school there. She later said she was bullied during that time. In high school, she loved writing and photography: she ran her school paper as editor and even kept a personal blog. As a teenager, she worked several jobs, including at her uncle’s fish store, and she has said she always felt more suited to a leadership role than working under others.
Career
Matilda Djerf began her career as a social media influencer in 2016, sharing photos and stories from her travels which quickly grew her audience. In 2019, she co-founded the fashion label Djerf Avenue with her partner Rasmus Johansson, drawing on her personal style to design timeless, quality pieces made ethically in Italy, Portugal and Sweden. The brand stands out for its commitment to sustainability, mental health awareness, and inclusivity in sizing. She also launched Djerf Avenue Beauty with simple, effective haircare products that match her minimalist aesthetic.
In 2024, she publicly apologized after former employees accused her of creating a toxic work culture, saying she was not ready for the pressures of running a fast-growing company.
Matilda Djerf Net Worth
As of 2025, Matilda Djerf’s net worth is around $34.5 million. She built this large amount mainly through her fashion brand, Djerf Avenue, which became one of Sweden’s most successful clothing companies known for its simple and timeless designs. She also made money from Djerf Avenue Beauty, her haircare line inspired by her personal style, and from brand collaborations, modeling, and social media partnerships that helped grow her global reach.
George Evans
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