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Mercedes-Benz Unveils Its First Branded Skyscraper In Miami

Mercedes-Benz unveils its first branded skyscraper in Miami. The building was designed by SHoP Architects with a concept of "sensual purity" in mind.

George Evans
Mar 05, 20240 Shares32 Views
Mercedes-Benz unveils its first branded skyscraper in Miami. The building was designed by SHoP Architects with a concept of "sensual purity" in mind. The 67-story Mercedes-Benz Places building is being built in the Brickell neighborhood of Miami. It will have a mix of commercial and residential space.
Following the announcement of a supertall skyscraper in Dubai, the automotive giant is making a distinctive mark on the United States' skyline with the "Mercedes-Benz Places in Miami."
Situated in Miami's chic Brickell neighborhood, the 67-floor tower, designed by the acclaimed SHoP Architects and developed by JDS, promises to redefine the city's architectural landscape. The building's design, described as a cube-shaped mixed-use tower, embodies the Mercedes-Benz design philosophy of Sensual Purity - a harmonious blend of intelligence and emotion.
The tower's exterior, characterized by interconnected stacked boxes, reflects both the technical and emotional aspects of Sensual Purity. The sleek, free-flowing lines and shapes draw inspiration from nature, creating a skyscraper that not only stands out visually but also seamlessly integrates into Miami's dynamic environment.
With construction already underway, Mercedes-Benz Places in Miami is slated to be completed in 2027, adding another jewel to the city's skyline. The tower's impressive interior spans over 2.5 million square feet, making it one of Miami's largest ongoing construction projects.
Boasting 791 residences of varying sizes, from cozy studios to spacious three-bedroom homes, the tower aims to cater to a diverse range of residents. The lower floors will house office spaces, a hotel, and retail areas, offering a multifaceted living experience. The interior decor, yet to be unveiled, is anticipated to feature subtle nods to Mercedes-Benz's iconic automotive design language.
In addition to its residential offerings, the tower will encompass over 130,000 square feet of amenities and hospitality spaces, 200,000 square feet of office space, health and fitness facilities, and a 174-key hotel. The project also includes a collaboration with Field Operations, the visionary firm behind New York City's High Line, to develop the adjacent Southside Park.
Not limited to the tower itself, the project aims to transform the surrounding area, including the re-landscaping of a nearby park by Field Operations. Mercedes-Benz Places in Miami signifies the convergence of automotive and architectural brilliance, aligning with a growing trend of collaborations between automotive brands and architectural visionaries, with notable examples from Bugatti, Bentley, and Aston Martin.


A branded skyscraper in Miami was built by SHoP Architects for Mercedes-Benz. It is the first branded real estate project for the car company in the United States. The plan was made with help from a Mercedes-Benz design team and is based on the theme "Timeless Design, Inspired by Miami." It was overseen by JDS Development Group.
The project will also include a "reimagining" of nearby Southside Park in Miami by the American landscape firm Field Operations. Drawings of the building show many rectangular units stacked on top of each other in different, straight lines. Each floor of the building has a balcony with a curved corner, and there are bigger terraces tucked between the spaces that the structure's layout makes.
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