Fettle restores The Georgian hotel in Santa Monicato its 1930s "glory". An art deco hotel in Santa Monica, California has been renovated by the design company Fettle. During the process, the hotel's recognizable turquoise front was updated, and the interiors were designed with inspiration from the building's original aesthetic.
The Georgian hotel was constructed in 1933 with Ocean Avenue and the sea beyond as its primary orientation in order to accommodate visitors who were traveling to the coastal city located west of Los Angeles.
A room in the Georgian Hotel In Santa Monica
Recently, BLVD Hospitality purchased the eight-story building, and the company based in London and Los Angeles known as Fettle was given the responsibility of bringing the building back to life while honoring its history.
The brief for The Georgian was very simple: to restore the building to her former and deserved glory.- Tom Parker, the studio's co-founder and creative director
Not necessarily by going back in time, but more so by understanding how an art deco building right on the shoreline in Santa Monica would look and feel in a modern hospitality landscape.- Tom Parker
The Los Angeles nursery Rolling Greens was responsible for the design and procurement of the flora that surrounding the covered eating patio. The awnings on each side of the entryway were striped in navy.
A theme that is repeated throughout the interiors, including above the red key box in the lobby and for dramatic bespoke headboards in the guest rooms, is established by banquettes with scalloped-backs that set the tone for the motif.
The lobby features high ceilings that are accentuated by chandeliers designed in an art deco style and unique reliefs. Additionally, the floor features a geometric pattern that is meant to imitate the patterns that were popular in the 1930s.
The dining terrace facing Ocean Avenue
To one side is where you'll find the Sunset Bar, which features a horseshoe-shaped counter made of Italian emerald quartzite that was positioned in such a way as to emphasize the symmetry of the arches that are located overhead.
On the other side of the lobby is the dining area, which contains mismatched handcrafted lounge furniture amidst weekly exhibits by the French flower designer Jean Pascal.
Gallery 33 is a hidden art gallery that may be reached by going around the reception area, via a door at the top of the spiral staircase, and then going through another door.
This dramatic space has been designed to celebrate the best of culture, the arts and the most unique of gatherings as well as showcase the work of local, internationally renowned and up-and-coming artists through an evolving program throughout the year.- The Georgian team
Next door is a red-walled library that is packed with volumes handpicked by Lee Kaplan of Culver City's Arcana: volumes on the Arts, while the neighboring Writer's Room offers a private dining room that is capable of accommodating up to 20 people.
There are a total of 56 traditional rooms and 28 one-bedroom suites available at The Georgian, and the decor in each of these accommodations is influenced by art deco.
There are pale blue window valance boxes, globe-shaped crystal light fittings, and vintage-style record players. Bedroom doors, cornices, window frames, and bathroom tiles are all brightly colored to complement the building's front.
Fettle also placed a new brass-framed neon sign above the door, based on the hotel's original from the 1930s, bringing together a jubilant renovation.
The end result presents a gleaming celebration of the building's rich history with sensitive yet striking design elements.- Tom Parker
Santa Monica, which enjoys the finest of California's beach culture and sunny weather, is a favorite destination for travelers traveling from Los Angeles as well as in its own right. Other hotels in the city include the Santa Monica Proper, built by Kelly Wearstler with a casual vibe and eccentric décor, and a mixed-use building by Frank Gehry that is now under construction.
Fettle's hospitality portfolio includes projects on both sides of the Atlantic, including the 1 Warwick members' club in London and the Schwan Locke Hotel in Munich. The studio has also finished the public areas for various sites of the hotel brand The Hoxton, including Rome and Portland, Oregon.